Select Page

Personal Insurance

Improving profits in personal insurance services

Whether its motor or household, travel or specialist insurance getting market differentiation is tough – we all need
insurance but they are grief products where customers see little tangible benefit and the only visible update is a
renewal. Worse still the comparison sites have made the entire focus on price.

Customer Retention

Our starting point is to focus on improving loyalty with your existing customers – with typical customer retention as low
as 80% this means a business is letting it’s profits seep out like water from a leaky bucket.
Loyal customers are:

5x
as likely to repurchase
4x
as likely to refer
3x
more will buy a new product
5x
as likely to forgive
7x
as likely to try new things
5%
the cost to sell to
20x
profits per 5% + retention

The secret is to creating happy customers is to reward them and help them save money – imagine if you were offered
free rewards and benefits worth £2-3000 every year? Wouldn’t that make you a loyal customer?
Delivered through a web portal and app, the programme can include:

  • Free treats like holidays, experiences and vouchers
  • Concierge services to save customers time and provide a true VIP experience
  • Up to 98% saving on shopping, health clubs, cinema, eating-out, transport, holidays and leisure
  • Lotteries
  • Refer customers to the insurer or give positive reviews
  • The ability to earn points to spend on rewards
  • A better customer experience as our feedback helps to minimalise negative experiences

In addition providing the ability to contact customers with regular positive news, the customer loyalty programme will
help re position their Insurer as a membership organisation that helps improve their health, wealth and happiness.
If your insurer was giving you free rewards or saving you 10 times your annual premium, would you consider going
anywhere else?

Customer Acquisition

Once you have created this compelling point of differentiation, we can help you acquire more customers.
Our acquisition team can help you through:

  • Getting referrals through existing customers
  • Motivating introductions through influencers and channels like unions, membership organisations, charities and other loyalty programmes
  • Prospecting with innovative solutions to get high quality leads for a low cost

Experienced team

We have worked with many of the leading financial services companies including: Allianz, AXA, BUPA, First Personal,
More Than, Legal and General, RCA, Standard Life to name a few

Find out more

We invite you to book a free 30-minute strategy call
directly with Tim Peniston-Bird to see how to add value to your initiative.

tpb
Click Here to
Schedule time with
Tim Peniston-Bird