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Navigating Lead Generation can be a Minefield

Advice and Tips from Tim Peniston-Bird, Founder of Orangutan, and an expert in Lead Generation Type in B2B lead generation and you will find around 22 million results offering a plethora of lead funnels, service providers and methodologies that all promise you a...

Who to target

In this article, I am going to outline who to target an incentive at to ensure it is successful. It might seem blindingly obvious that a sales incentive needs to target the right people – but many people get it wrong? These errors can come in at a number of levels...

Launch

In this article, I am going to outline the reason for creating a good incentive launch and some of the steps you need to follow to ensure it is successful. It would be naïve to assume that, just because you ask sales people in your channel partners to promote a...

Introduction

In this article, I am going to outline the reason for either considering running or adapting an existing sales incentive including some of the steps you need to follow to ensure it is as successful as it can be. Imagine if I could give you a magic tap that allowed you...