Lead-generation

Lead-generation Take back control of your lead generation The  ability to attract new business or sales channel enquiries in a cost effective manner is one of the key pillars of driving business growth. Yet this is becoming harder than ever with over 2/3rds of the...

The 80:20 mistake that is costing you money

Advice and Tips from Tim Peniston-Bird, Founder of Orangutan, and an expert in Sales Incentives The Pareto principle states that for many outcomes, roughly 80% of consequences come from 20% of causes In sales teams, this translates into the top 20% accounting for 80%...

Participant motivators

Advice and Tips from Tim Peniston-Bird, Founder of Orangutan, and an expert in Sales Incentives Most people going into sales are looking for kudos compared with say working in Sainsburys’ – this is why it is much more aspirational to work on a leading or prestigious...