Are you ready for extraordinary growth?
Want to achieve extraordinary growth for customers and sales channels?
You have come to the right place
Orangutan are leaders in strategy, reward and technology for businesses.
Since 1995 we’ve launched and managed hundreds of projects
delivering millions of pounds in additional profits for our clients through
incentives and loyalty programmes.
Our values are to be innovative, effective and honest, delivering extraordinary
long term growth in revenues and return on investment
for our clients.
Our Vision
We believe that most businesses have huge growth potential and are held back by their own business habits. We utilise communication, education and motivation of a businesses’ people (staff, sales channels and customers) to unleash extraordinary growth.
| The only strategy that is guaranteed to fail is not taking risks. — Mark Zuckerberg, founder, Facebook |
| Extraordinary growth is in your grasp – you simply need to release and channel the passion and energy within your customers and sales channels. Incentives and loyalty programmes are your most effective strategy to deliver this — Tim Peniston-Bird, Founder and CEO |
Our Story
Since 1995, we’ve worked with many of the leading brands in the world from BMW to Microsoft, Acer to Procter and Gamble.
We’ve helped develop new sales channels, converted sales strategy to subscriptions for guaranteed revenue streams, increased customer retention by over 40% and helped engage and motivate customers and sales teams to achieve sales increases of up to 2000%.
Founded and lead by Tim Peniston-Bird, a leading expert in sales incentives and loyalty programmes, our mission is to create extraordinary long term growth for extraordinary companies – here’s a bit about him:
| For the past 30 years, I’ve been designing complex incentive and loyalty programmes to drive sales for some of the world’s leading brands, including: BMW, Compaq, Coty, Orange, Microsoft, Proctor & Gamble, GE, Honda and Wella to name a few.
People often tell me incentive and loyalty schemes don’t work for their audience; however, in my experience, this is rarely the case. The failure of any programme usually comes down to how well the programme its launched, structured and if the rewards are compelling enough for the audience. Simple off-the-shelf incentive programmes, vouchers or an extra £50 in a pay packet, is going to do little to motivate a high performer to change their habits and begin pitching your latest product. In my experience, it often isn’t the reward itself that motivators a person, but rather the dopamine rush (the internal reward) we get from telling our friends and family about it, and what we make it mean about our status in life. This is why you can’t take a cookie cutter approach to rewards. Incentive and loyalty programmes need to be approached strategically. It needs to be clear about the problem it needs to solve and work to the psychology of its audience – then think about what would be the most extraordinary way you could achieve it and devise a way to deliver it. I’m proud of our work at Orangutan, our programmes typically deliver 47-900% increases in sales and return 20-40 times the initial cost of funding them. Our bulk buying power means we can access 150% greater rewards than your budget and guarantee the increase in sales will more than cover the cost of funding the program.
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Helping drive high quality sales leads through word of mouth marketing
We all know that customer referrals are the most effective way to get new customers – infact research shows that 87% of happy customers are happy to refer and will do so to an average of 4 customers a year – but be honest, are you getting anywhere near that number of leads?
Orangutan have helped other people like you in the leading brands generate and convert high quality leads through word of mouth marketing.
Increasing referrals is easy
- Ask your connections
- Make it easy
- Remove the need for customers to disclose their friend or colleagues data
- Provide a unique benefit for referred customers (and the referrer)
creating a lead generation engine
Referred leads convert far more and provide a far greater return on investment than any other form of marketing – but better still, referred customers: spend more, stay with you longer and are 4 times more likely to refer you to their contacts.
This means that if you keep the momentum going, each generation of customers will trigger more leads and business getting rid of the need to invest in other costly forms of lead generation
we can help
We can help you launch and manage a word of mouth marketing strategy including systems, communications and awards or offer a self-serve SAAS on a pay per sale basis.
Why not book a 15 minute call or Zoom HERE with one of our consultants
B2B Programme
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B2C Programme
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Our Insights
… Blimey !
Find out more
If you are currently in the process of launching an incentive or loyalty programme or would like to discuss how one could work for your business, we invite you to book a free 30-minute strategy call directly with Tim Peniston-Bird to see how to add value to your initiative.
Click Here to
Schedule time with
Tim Peniston-Bird